Riders4Helmets.com has teamed up with leading helmet manufacturers to host the eighth International Helmet Awareness Day on Saturday 16 and Sunday 17 September 2017. Building on the success of International Helmet Awareness Day 2016, participating retailers all over the world will be offering discounts on helmets on these dates.

“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees us organizing our eighth International Helmet Awareness Day,” said Lyndsey White, Riders4Helmets. “Retailers in Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa and the USA have already registered to participate in this year’s event. The feedback from retailers following last year’s event, was that they had so many people wanting to be fitted for helmets, could we expand the event to two days this year to ensure everyone could be properly fitted with a helmet.”

International Helmet Awareness Day was founded in 2010 as a direct result of US Olympian Courtney King Dye’s accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.

Retailers around the globe who wish to register to participate in the event may register at this link and will then be added to the participating retailer map. Only retailers who register with riders4helmets will be eligible for restocking discounts from the participating helmet brands (please note – participating brands vary by country).

Equestrians may visit this link to learn more about International Helmet Awareness Day and may search for participating retailers by “Name” or “Geographic Location” at this link. Equestrians are encouraged to visit the site on September 16th and 17th, 2016, to view the most current update, as participating retailers will continue to be added on a daily basis.

For more information on the Riders4Helmets campaign, visit www.riders4helmets.com

Source: Equestrian Australia (EA) website

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