Finalists Announced
The six finalists of the Equestrian Life Marketing Development Award have been announced.
The finalists are:
- Lauren Balcombe (NSW)
- Tallara Barwick (NSW)
- Andrew Cooper (VIC)
- Chris Height (VIC)
- Edith Kane (VIC)
- Katie Remond (NSW)
The finalists will be interviewed by a panel of judges on Friday 10th June at the Melbourne International Three Day Event and the winner will be announced during the presentation ceremony on Monday 13th June.
Equestrian Life is proud to be a supporter of the 2011 Melbourne International Three Day Event and the sponsor of the 2011 Marketing Development Award.
This Award is open to all riders between the ages of 18 and 26 competing at any level of the 2011 Melbourne Three Day Event.
The aim of the Award is to increase awareness of the value of marketing and self-promotion and provide the winner with the expertise to raise their marketing profile.
Equestrian sport in Australia is in a phase of growth where the business professionalism of the riders and their support teams is becoming an important factor. Riders need to be capable of understanding how to present themselves as a product thereby creating interest from sponsors, media and the general public.
The winner of the Award will be required to successfully demonstrate the following through the course of the competition:
- A desire to create a 'marketable product' of themselves and their team
- Willingness and capability to undertake media interviews
- Potential to attract and manage sponsorship
- General attitude and aptitude in dealing with people and situations
The competitor results at the Melbourne Three Day Event will have no bearing on the outcome of the Award. However, the judging panel will take into account previous performances and the general competitive career of the entrants as this obviously impacts on the ability to 'package' the rider.
To download the application PDF click here.
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