Willinga Park has today released a statement regarding a third-party event that had been planned for March 2025, explaining that promotional material distributed this week by the organisers has misrepresented the Willinga Park brand.
Earlier in the week, a brochure for an event titled ‘Willinga Park YRS Triple Crown’ did the rounds on social media and raised more than a few eyebrows with its promises of offering ‘the biggest prize pool in competition history’ among other things.
Scheduled for 29 March 2025 and aimed at non-professional riders, the competition advertised $620,000 worth of prizes, including ‘thousands of dollars or cash prizes for every level’, ‘FEI horse sponsorships’, ‘European dressage training holidays’ and more.
However, Willinga Park has today distanced itself from the event and its organisers.
“Willinga Park was engaged in discussions with an external party regarding the hire of our venue for an event,” says Marketing & Sales Manager Nadine Young. “It came to our attention this week that a brochure titled ‘Willinga Park YRS Triple Crown’ was publicly distributed. This brochure misrepresented our brand, leading to a significant influx of negative inquiries that have adversely affected the reputation of Willinga Park.”
“As an organisation dedicated to supporting equestrian sports and riders, and maintaining positive relationships with competitors, governing bodies, and clubs, we place a high value on our brand’s integrity. In light of these developments, Willinga Park has cancelled the event booking.”
